You run a business with Indian market as the target. You have established a website to support your business and to gain more customers using your products. However, your website has not brought significant result to attract more customers since the ranking of your website remains low. Therefore, your website is not listed on the top part and is difficult to be seen on search engine results.

If you are dealing with this situation, you can order service from Organic Search Optimization firm to help your website always be on top. Therefore, your website can be seen easily on Organic Search Results every time the Internet users typing related keywords on the search box of the search engine. This service will offer you kinds of strategies that can be applied to raise your popularity on search engine. Since your market target is Indian market then the best strategy that fits your business is SEO India. For your information, many Internet users do not realize if they are taken to India specific Google engine if they type Google.com. Therefore, you need to be on the top list of this country specific result so that those Internet users can see your website easily.

If you ask assistance from SEO firms, they will observe specific factors to bring you on top of the list for country specific search engine like that.

Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

Web promotion involves optimizing the website to achieve the best page rank in search engines. In simple terms, it is like marketing a website over the internet to achieve brand awareness. Web promotion techniques include search engine optimization, link exchanges, and creative writing. Most web promotion specialists employ search engine optimization techniques by preparing and submitting websites to major search engines. Web promotion also includes viral marketing and social media optimization. Web promotion, along with web design, encourages users to buy a product or service. A successful site needs some of the best web design techniques and superior web promotion.

Traditional marketing concepts can be very expensive for a company. Companies seeking broadcasting or print media to promote their brand often lose potential customers. This is because it markets the product to a passive audience. Web marketing is more interactive, it attracts a large user base. Users can bookmark the sites and purchase products online. So, a website acts a ‘marketing arm’ for a company. But, a website needs to be promoted effectively to ensure it reaches maximum users. In such cases, companies must seek affordable web promotion services from a specialist.

A web marketing firm offers affordable web promotion services by employing the expertise of experienced specialists. A web promotion specialist optimizes a website through SEO by combining techniques including link building, Meta tag optimization, SEO copywriting, search engine submission and more. The specialist creates in-bound links, chooses and adds appropriate keywords on the content and writes quality content. Web promotion specialists submit websites in different directories in order to attract surfers and achieve more hits.

A web marketing firm develops long-lasting relationships with local enterprises by providing quality services. The services are delivered in a friendly and informative manner. It understands the strategy of the business and focuses on better product promotion facilities by employing various techniques such as onshore and offshore services.

Website promotion is a competitive, lucrative industry where everyone from Manhattan Public Relations(PR) Firms to smalltime Search Engine Optimization (SEO) companies are vying for a piece of the pie. Ironically, on the information super highway, it is because of this lack of knowledge that most SEOs and PRs have for one another, which hinders their ability to offer a truly effective and affordable online-visibility solution for their clientele.

Let me explain.

THE TROUBLE WITH PUBLIC RELATIONS

PR is an industry that creates visibility across several different media for its clients while adhering to a pre-defined budget. It is an industry of communicators, with the ability to disseminate information to selected outlets armed with a rolodex, a press release and some serious people skills. Yet, with all of their strengths, one of the greatest criticisms of PR is their lack of ability to produce measurable ROI.

Large companies see the overall benefit of a well executed PR campaign, but medium-sized companies don’t see the immediate value in a bunch of blog links or they can’t afford to have Custom Myspace Tools developed for a product launch. As a result, many medium sized companies are leaving PR out of the marketing mix.

THE TROUBLE WITH SEARCH ENGINE OPTIMIZATION

On the other side of the spectrum are search engine optimizers (SEOs). Technically savvy problem solvers, SEOs can tweak a website to maximize its exposure in the search engines (the tools that over 90% of internet users turn to when finding new resources or information online). SEOs rely on their technical expertise as well as their ability to build “backlinks” (links coming from other websites) to achieve success in the search engines for their clients.

In the past few months, however, (06-07) search engines have gotten “smarter” and have made traditional methods of building backlinks less effective. Many SEOs have turned to what they call “link bait”, tapping into social media (blog forums and others) to build backlinks. Of course, “link baiting” is really just a nerdy term for online publicity. It’s something that only the best of SEOs have mastered, and many PR Practitioners are now diving into.

WHY PR AND SEO SHOULD BE BEST BUDS

Where “link baiting” (and really online promotion in general) is concerned, Public Relations firms have a distinct advantage. With their preexisting experience, contacts online and off, and other resources already dedicated to building online visibility, PR firms are much better equipped to get mentions and links on authority websites than their SEOs counterparts.

Of course just because a PR firm can get mentioned in a dozen blogs posts, or make the first page of Digg.com, doesn’t necessitate an increase in their client’s bottom line. With the help of an SEO consultant, or SEO company, however, PR firms could present actual numbers to prove the value of their service by converting online publicity into search engine dominance.

If PR could tap into the technical expertise of a search engine optimizer they could solve the problem of tangible ROI and expand their services to more medium sized companies, ecommerce sites, and others. What if you as a PR Practitioner could hand your client a piece of paper saying “Look, we’ve gotten your name out to your niche here, here, here and here – oh, and as a result of this, you are now number one in the search engines when searched for these top keyphrases…”

Likewise, SEO firms, what if you could cut your workload in half by completely cutting out link building, show your clients better results, and get them mentioned in related high-traffic blogs or ezines? How much more would they be willing to spend with you? For how many more keywords would they want to rank?

YES, BUT WHAT DOES IT ALL MEAN?

It is a symbiotic relationship. Yes, you have to pay another company and cut away at some of your margin, but the relationship is mutually beneficial. Furthermore, if each party is accommodated with solutions specific to the other’s industry where both stand to make a buck from offering the other’s services, the relationship will grow.

By putting stock in SEO as well as outsourcing it, Public Relations Firms will be able to retain their larger clients with greater frequency as well as set their sites on medium sized businesses that previously hid their wallets when someone mentioned the words “press release.” Similarly, by outsourcing to PR firms, Search Engine Optimization companies will be able to service more clients, while providing all around better results.

The most important point to remember here is that neither SEO nor PR firms have the whole of the online promotions pie yet. PR’s strengths lie in creating visibility, but not technical prowess. SEO is just the opposite. They’re a veritable Ying and Yang, an Odd Couple, Bonnie and Clyde, Simon and Garfunkle, Best Buds just waiting to find each other out there in the entangled world of bandwidth, servers and free information that is the internet.